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SEO, traffic and integrations

Increase traffic and attract new members

  • 30 Topics
  • 9 Replies

29 Topics

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Community Growth (KB)

Being able to visualize what your customers and prospects have to do to become community members is crucial to growing your community. Before someone engages with your community, they have to learn about the existence of the community, they have to be convinced there is something to gain from becomi...

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1 month ago
Hiewwaiy Ready to inSpire others

How to change the meta description in control

Hi! Could anyone explain to me how I can change the meta description in control? Thanks!

38 2
2 months ago
timcavey Ready to take it to the next level

Is old or new content better for SEO?
Solved

Is old content with recent activity better or worse then new content with recent activity, with regards to ranking and SEO?

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2 months ago
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Maryam inSider

Injecting dynamic community content into your customer facing channels

Improving the customer journey by making use of real-time community content has virtually no limits. Many applications can be considered: to drive conversion, for example, preselected testimonials could be shown on product pages. These will demonstrate social proof and authenticity. Alternatively, l...

38 1
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2 months ago
Kat Ready to inSpire others

Sign-ups increase & Better ad conversion

Hi I have recently launched a Facebook campaign optimized against sign-ups. We redirect users to the specific article on our forum: https://uk.community.huawei.com/photography-16/get-the-most-likes-and-win-when-autumn-comes-along-share-you-autumn-photos-419/index1.html. I have a feeling that this...

10 0
3 months ago
Hiewwaiy Ready to inSpire others

How to change meta titles and meta descriptions
Question

Hi, Me and our SEO expert are currently working on optimizing SEO for our community. We have two questions: Is it possible to manually change the meta titles of topics and subforums? If yes. how? Is it possible to manually change meta descriptions of topics and subforums? Again, If yes, how? :r...

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3 months ago
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Maryam inSider

Pimping up your website using interactive community integrations

Injecting interactive functionalities into your online channels takes the customer journey to a whole new level. Regardless of the type of interface - whether it’s a chat-based search assistant or a customer portal channel - smart and real-time community interactions, will enable extensive use of y...

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3 months ago
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FAQs about SEO

Established or mature communities create an enormous amount of content on a monthly and even on a daily basis. High content volume alone, however does not guarantee higher positions in Search Engine Result Pages (SERPs). In fact, organic traffic growth tends to follow a trend of high growth during t...

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9 months ago
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inSided CSM inSider

SEO of your community

Search Engine Optimization refers to the series of techniques that are used to ensure that content matches people’s queries on search engines. An effective SEO strategy allows a website to appear in the first page(s) of the SERPs (search engine results pages), which contains the websites visited by...

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9 months ago
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SEO best practices

Ranking higher or lower in the SERPs (Search Engine Results Page) depends on the relevance that search engines attach to your content; this relevance is best known as Page Authority. Page authority does not only refers to the content but also user friendly practices. Pages with link farms, duplicate...

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9 months ago
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An introduction to campaigns

Online communities help companies establish relationships with their customers and prospects, based on trust and transparency. Both these qualities entail an opportunity for companies to benefit from the advantages that an online community provides, as a communication channel and as a space for gen...

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9 months ago
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Types and purposes of integrations

Embedding community elements such as integrations into the overall website is considered essential for constructing, establishing and maintaining the community throughout its life cycle. When this is accomplished, the integrations will enable both the website and the community to mutually benefit fr...

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9 months ago
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Conversations Everywhere

Customer communities as a standalone destination (i.e. structured like a forum) are only the beginning of what’s yet to come in online customer experience. inSided believes in offering access to the community content on all places where the customer is. It does this by empowering users wherever the...

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1 year ago
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Conversations Everywhere - Measuring integration success

Measuring integration successWe all make assumptions about user behavior and the effects our communication channels will have on our products and services. While we will often be close to the truth, we must measure and validate these assumptions. Only then can we be sure our efforts will be in line...

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1 year ago
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Conversations Everywhere - Personalized integrations

How personalized integrations workinSided offers two possibly integrations, either using the API or using pre built components. The community API allows for all content, personal and public, to be embedded anywhere. inSided also offers a range of pre built integration components that can be configu...

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1 year ago
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Conversations Everywhere - Interactive community functionality

Using interactive community functionalityWhile static and dynamic integrations can serve many use cases, injecting interactive functionality into your online channels takes the customer journey to a whole new level. Regardless of the type of interface - whether it’s a chat-based search assistant or...

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1 year ago
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Conversations Everywhere - Injecting content into customer channels

Injecting dynamic community content into your customer facing channelsImproving the customer journey by making use of real-time community content has virtually no limits. Many applications can be considered. To drive conversion, for example, preselected testimonials could be shown on product pages....

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1 year ago
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Conversations Everywhere - Static community references

Creating static community referencesThe most achievable integrations will be static ones. Creating these references will only require some basic code, styling and/or graphic changes - e.g., adding buttons, navigation links, banners and promotional blocks to your native mobile apps and website. Whil...

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1 year ago
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Conversations Everywhere - The business value

The business value of conversations - spread the word!Your community is an effective way to activate customers and turn them into brand advocates. Community users produce a wealth of user-generated content, including helpful answers, inspiring opinions and valuable insights. All this content can he...

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1 year ago
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Preparation for the Traffic Strategy Session

Preparation for the Traffic Strategy Session

Welcome to the introduction to our second pillar of creating community success: The traffic strategy. Growing your community begins with reaching out to those who do not yet know about your community. The previous chapter showed how relevant content is being developed and distributed. We now have...

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1 year ago
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SEO Technical reference: Rank improvement

For the community results to lead the user’s search engine results page (SERP), it is important for the community to receive a good rank from Google. Search engines like Google use over 200 factors to asses any website’s quality ranking, including relatively fixed ones like “domain age” and DMCA Com...

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1 year ago
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SEO Technical reference: Proper semantics (KB)

It is of vital importance for a community’s online presence to be thoroughly indexed and awarded a proper ranking. It also matters how your community content is recognized, matched and presented to a searching user, which can further increase your click-through-rate (CTR). In order to help search en...

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1 year ago
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SEO Technical reference: Google’s dominance (KB)

For over a decade, Google has proven itself as the major search engine. Not only is Google dominant in terms of market share, but also in providing a highly interactive, advanced and transparent tooling suite which delivers accurate and relevant indicators to monitor external platform performance ac...

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1 year ago
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SEO Technical reference: Crawl control (KB)

Search engine crawlers (also known as spiders or bots) continuously look for and evaluate new and relevant online content available, by visiting millions of websites a day. Various tactics are employed to ensure the inSided community platform is a technically hospitable environment, where crawlers c...

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1 year ago
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SEO Technical reference (KB)

Building a strong, long-term online presence goes beyond being easy to find. Online strategy is evolving to include great user experience and effective conversion as equally important high-level goals. Search engines are gradually adapting to this way of thinking, and so are we. The paper shows how...

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1 year ago

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