Digital Customer Success is a data-driven methodology for creating value for customers at scale by using purpose-built tools that facilitate a personalized customer experience regardless of segment or lifecycle stage.
The inSided Blog is a great place to learn more about the differences in “traditional” CS versus the more scalable “digital” CS.
Let’s start with a more detailed definition:
In Defining Digital Customer Success (and how it’s different from “traditional” CS), we expound on the definition of Digital Customer Success and focus on how it’s different from “traditional” CS.
Now that we know what Digital CS is, let’s explore The Core Components of Digital Customer Success, where we take you through what we consider the core components of creating a Digital Customer Success program which enables teams to scale and help customers realise value, faster!
And finally, now that we’ve defined and explored that definition and core components, let’s dive into a practical application. Our VP of Customer Success, Anika Zubair, talks to Dickey Singh, CEO & Co-founder of Cast.app about a potential shift in the SaaS industry away from traditional QBRs and toward digital business reviews. In this podcast they’ll discuss execution, value, and if digital reviews really are the future of CS. Listen here: The new QBR – Best practices for digital business reviews.
Be sure to pop back to the Lounge next week when we share how to build your digital customer success program!
