I've been posting a blog every Monday morning for the last 12 weeks. The main benefit was to try and make our community, more like a community!!
I use the blog to share news articles, topical stuff that going on in the world, try and link that back to our community content where I can.
I also use it to share updates about myself and the team so the users can feel like they know us a little better and feel more confident in talking to us.
Another benefit, is in one place, I can link in all the other activity thats going on around the forum, tag usesr and get them to check out what others have been commenting on, highlight topics that will help others that might have the same questions. It also gives me the opportunity to tag users that may not have been around recently as a way of drawing them back to the community to check out whats been going on more recently.
We also tweet this out to OVO's twitter feed each week to help drive awareness of the community.
So far we've seen pretty good engagement and traffic, so feel its something we will continue with, as it helps bring the community to life in one place.
Hope you like it.