We have events that happen annually, that we want to have UTD content on. I’m sure this is very common with other CS communities.
To avoid an ever increasing pool of duplicated content, would it be better to edit the existing content? Choose one topic as the go-to, and link other older duplicates to this new topic. We can add a clear time stamp so customers know it’s relevant (alhtough is that enough… is the old publish date, at the top, enough to risk the content being disregarded as old…?) and edit the title as well.
But does this effect that content’s SEO? What hurts content’s SEO when editing? Is changing the title worse then only changing the content copy? Is changing the content category a big no no?
Maybe a duplicate and a good archieving system is better. At least the publish date makes it clear that it’s the right topic to look at? Thoughts welcome!
Best answer by Julian
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