Does anyone track customer lead generation or retention?

  • 25 June 2020
  • 2 replies

  • Getting inSpired
  • 0 replies posted

We are getting ready to launch our Community and are wondering if anyone could share the following:

  • If there was an increase in customer leads over 6-12 after launch?
  • If there was an increase in customer retention metrics 6-12 months after launch?
  • How much traffic improved after launch.

We are tracking Community KPIs around members, engagement and self-service, but are trying to share with our board members the overall business impact from a revenue perspective.

2 replies

Userlevel 5
Badge +3

We have the Salesforce ‘plugin’ and are looking to gain insights from that - hoping to get a 360 degree view of the member. What events they attended, what resources did they download, what do they currently own, etc.

Userlevel 7
Badge +1

I think @thomasg might also measure lead generation in his community?