Do you see less traffic from the search engines?

I do not see this trend across the communities where I check the data (probably more than a dozen in the last few months). Maybe just a note for you, but I want to be sure:

Often we only look at the % of traffic that comes via a channel, but you also should look at the total numbers. Imagine you have added many links to your product / website, which results in much more users coming in from this channel. This naturally would decrease the % of organic traffic coming from Google and others. This is why I usually start searching here if we see bigger changes.

I wonder if you have checked also in Google Search Console? There you could see how your SEO performance has changed over time, and could be an interesting indicator.

Outside of this, I learned that Google is continously adjusting and improving their algorithm. Sometimes there are bigger updates, like last year in may. You can check there an in-depth analysis that I have performed to figure out the impact:

One year later, I can tell you two things which I feel are at the core of this:

• Googles improvements usually aim to show more relevant content to users. In consequence, the total amount of impressions (how often users saw search results that include links to your community) might go down, but the overall traffic generated should be more valuable (for the end user). Think about old / incorrect content not being indexed any more, but relevant content being highlighted.
• While you can do much to optimize the performance of your community, we also always make steps to have better performance. However there are limits to that, Google search performance is quite hard to manipulate, for obvious reasons.

Let me know if there are more questions here, also curious to hear how others look at this. :)

I just compared the Google Search Console Numbers of the last 6 months with the previous 6 months:

• +10% impressions
• +10% clicks
• slight drop in CTR
• slight drop in average position

On Google Analytics the organic search share was constant.

So, no indication about losing traffic through Google here. The absolute number of users coming to the community via Google even improved.