Writing Product Updates will help you bridge the transparency gap between you and your customers. In this article we’ll share some best practices and tips around sharing Product Updates:
When to write a Product Update
There are various different scenario’s to write a product updates, you can write a product update around:
- Announcements
- Releases
- Improvements
- (Bug)Fixes
- Changelogs
- Roadmap updates
General best practices
- Use a title that speaks the voice of your users
- Add a featured hero image and label that relates to the content
- Discussing a specific product? Add a related product that relates to the content
- Are you giving an update on a specific customer idea that one of your users requested? Link product updates & new features to specific customer ideas
- Is the product update more complex? Then include a short FAQ at the end that covers the most important questions your users probably will have after reading it.
- Use Callouts to draw attention to important information
- Use Pills to summarise short bulleted lists
- Invite your users to reply with their feedback on the subject
