wanted to share an interesting upcoming change in the Facebook algorithm with you. In the fight against fake news, click baits and irrelevant ads, content from family and friends will be pushed much more in your timeline.
Facebook already became mostly a paid media channel with an organic reach of only 2% on average. And for companies it will only become more expensive and challenging to get their content our there.
And this is were you come in 😉 You all know the value of an owned community. Maybe you can use the upcoming changes to evangelize the need and value of your community internally. Think for instance of all the 'free' and long tail traffic your community already generates.
http://metro.co.uk/2018/01/20/facebook-algorithm-update-will-change-news-feed-7245129/
Would love to hear your thoughts on this!
