Question

What is the best way to track banner performance?

  • 15 September 2021
  • 1 reply
  • 37 views

We plan on adding UTM parameters to any links included in the banner, but I am wondering what others have done to track engagement, but we are also interested in the following:

  • Is there a way to track clicks on banner

  • Engagement with banner posts

  • # hrs user stays on site after banner

  • Amount of people that take an action after viewing the banner

Has anyone had success in tracking these other metrics as well?


1 reply

You’d have to track those via Google Analytics. You can add GA code to your community in Control under Customization > Third-party-scripts.

Then the reporting for clicks, time on site, etc. can be pulled from GA to likely give you what you need.

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