When we run events we often advertise externally or have campaigns which utilize UTM parameters appended to the URLs to track campaign attribution like source, medium, campaign, term, or content.
Today we have our events setup in inSided and RSVPs to an event trigger a Zapier zap to run that uses the New Attendee in inSided trigger and an action to Create Webinar Registrant in Zoom. This works pretty well (though I wish it didn’t require the Zapier part in the middle).
When this happens is it possible to capture the UTM values somehow when registration happens?
If not, what’s the best way to track campaign attribution between the external source and other tools?