I want to submit a idea about making the login process easier, but i just don't know what would help.
I only know i would really benefit from it.
I notice that making an account or logging in is a big barrier for a lot of people. I get complains very often. And see that often other programs work better if i want a specific reaction from people.
I asked via e-mail to a bunch of customers if they want to write a review in a certain topic about one of our products.
- A lot of people clicked on the link in de email to go to the topic to write a review. But less than 10% wrote the review.
- I also tried it with a direct link to a online survey, this worked way better. So i think logging in is to difficult. (I don't want this, because then other customers can't read te reviews)
Does anybody have a idea to improve the login process?