Got an event coming up? Whether online or in-person, you can use inSided to promote your event and engage your community. In this guide you’ll find out how to create a new event on your community, and tips for maximising engagement / signups.
How to Create a New Event
- In Control, press the Create menu item, and press ‘New Event’.
- Add in the the mandatory details for your event.
- Event start date/time
- Event end date/time
- [Optional] Add in any optional details for your event
- Event image
- Event type (you can also add custom event types).
- Location (this is just a plain text string)
- URL + URL display name.
- Confirmation message (shown after a logged-in user presses ‘Attend’ on an event).
- [Optional] Feature topics on your event to encourage meaningful community conversations both before and after your event.
- In order to feature a topic, just search for an existing conversation, article, or question, and select it in the dropdown.
- These topics will be featured on the event page and in the attendee modal
- Press publish - your event is now live on the community, and will show up in the event calendar and the event overview.
If you need to update any event details after publishing the event, simply log in to Control, navigate to Content → Content Types → Events. Choose your event, and save your changes.
Made a mistake? No problem - from the same Events page in Control you can also delete your event.
Tips for events with a formal signup process
Does your event have a formal signup process that requires more than a simple RSVP (e.g. buy a ticket, provide registration details)?
Follow these 2 steps to guarantee that you don’t miss any signups!
- Add a clear URL display name, like ‘Get your ticket’ or ‘Register for the webinar’.
- Add a confirmation message with a hyperlink: e.g. ‘Thanks for your interest in this event! Don’t forget to register for the webinar.’
Tips for boosting community + event engagement via the event page
You can use featured topics on your event to drive traffic to certain community conversations or articles, and encourage your community members to give input on a topic before an event starts, and as a reference or to keep the conversation going after the event has ended.
- Start a conversation with a clear call-to-action (e.g. ‘Share any challenges you have with [subject]’)
- Include any relevant guides/news/articles that you published around the subject of the event.
- After the event, add wrap-up articles/conversations (e.g with references to slides) - you can also use this as an opportunity to answer any questions that there wasn’t time for during the event itself.
Finally, here are some an images showcasing what a published event with every single input filled out looks like on the community in three key touchpoints
- The event page itself
- The event overview page
- The homepage with the upcoming events widget