After doing a lot of initial research and digging around for industry standards, I found it really hard to pinpoint an exact benchmark goal for average page views/user. I’m curious to know how other people are approaching this type of metric, or if they’re really measuring it or just comparing against themselves? I know that this is pretty different across the board for all industries and more/less engaged communities probably play a factor too- but just trying to get a sense of what others think.
For reference, we just launched our Community just shy of three weeks ago, and our average page views/user is 5.4
Any insight or thoughts is greatly appreciated!
-Cass.