Goal 1 (Care): Establish a 24/7 crowdsourced community care.
Goal 2 (Beta): Through their Sonos Beta community they create an effective feedback loop and an engaging experience for beta users. Through this community, they ensure faster feedback on their innovations.
Goal 3 (Brand): The community needs to be a content platform that builds familiarity, brand preference and advocacy.
What did you take away from Denny's keynote speech? In which pillar will you try and grow your community next, and why?