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Community Management

Everything related to community strategy and moderation

126 Topics

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Conversations Everywhere - Static community references

Creating static community referencesThe most achievable integrations will be static ones. Creating these references will only require some basic code, styling and/or graphic changes - e.g., adding buttons, navigation links, banners and promotional blocks to your native mobile apps and website. Whil...

SEO, traffic and integrations
28 0
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1 year ago
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inSided CSM inSider

Conversations Everywhere - The business value

The business value of conversations - spread the word!Your community is an effective way to activate customers and turn them into brand advocates. Community users produce a wealth of user-generated content, including helpful answers, inspiring opinions and valuable insights. All this content can he...

SEO, traffic and integrations
32 0
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1 year ago
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Jurgen

“Mark As Answer”: an odd data export with beautiful insights

The “Mark as answer” export in Insided Control is kind of an odd data export. In all other exports, you select the time range when something showed up. For example a post, topic or registration. “Mark as answer” is the exception, because the time range you select when exporting this data is the time...

Analytics & reporting
76 1
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1 year ago
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Anouk inSider

Super user-spotting

Super user-spotting

Super users are a great source of value for your community. They are quick to respond to questions, are great advocates for your brand and they keep your community going. Unfortunately, not every super user lasts forever, and other users come and go. But how do you find and engage new users to becom...

Gamification, activation & super users
232 2
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1 year ago
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Jurgen

Measuring P2P support

How do you measure peer to peer support and how important is this metric to you? Here are a few reasons why I think the customer helps customer % metric is skewed and unreliable. It could be low, because: - Customer helps customer % is often defined by the effectiveness of your moderator team. If...

Analytics & reporting
103 4
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1 year ago
Ellen Ready to take it to the next level

couple of questions : search bar / registratrion / launch of discussions
Question

hey guys, In our statistics, I see that a very small percentage is using the search bar (ca 5%) so i was wondering whether that is the case in other communities as well? any ideas on how to increase that use? second question: what is your % of members who do not activate their account? seems pr...

Gamification, activation & super users
57 4
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1 year ago
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Tanja inSpires others

How do you measure co-creation value?
Question

How do you measure co-creation value to your organisation? Of course showing a better or new improved product shows that it has value. But i'm looking for a model to show it with indicators. My company likes numbers 😉 Does anybody use a model?

Analytics & reporting
65 3
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1 year ago
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inSided CSM inSider

Find a traffic strategy for your new community

Find a traffic strategy for your new community

Welcome to the introduction to our second pillar of creating community success: The traffic strategy. Growing your community begins with reaching out to those who do not yet know about your community. The previous chapter showed how relevant content is being developed and distributed. We now have...

SEO, traffic and integrations
202 0
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1 year ago
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Jurgen

Advanced web analytics for your community
Solved

In the near future, we'll have some analytics dashboards available in the control environment. That's great of course. But if you add your own tagging and tracking to your company website and community, it's possible to get far more advanced web analytics than what Insided can offer. For example, i...

Analytics & reporting
156 2
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1 year ago
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Haiko inSider

Share your story: super user meetings

There are many ways to activate a community. One powerful -and relative easy- way is to organize offline meetings with your (super) users. By meeting face to face you really build a relationship with and among them, show them they are important to you and learn what is important to them. In such a m...

Gamification, activation & super users
176 3
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1 year ago
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inSided CSM inSider

SEO Technical reference: Rank improvement

For the community results to lead the user’s search engine results page (SERP), it is important for the community to receive a good rank from Google. Search engines like Google use over 200 factors to asses any website’s quality ranking, including relatively fixed ones like “domain age” and DMCA Com...

SEO, traffic and integrations
34 0
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1 year ago
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inSided CSM inSider

SEO Technical reference: Proper semantics (KB)

It is of vital importance for a community’s online presence to be thoroughly indexed and awarded a proper ranking. It also matters how your community content is recognized, matched and presented to a searching user, which can further increase your click-through-rate (CTR). In order to help search en...

SEO, traffic and integrations
30 0
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1 year ago
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inSided CSM inSider

SEO Technical reference: Google’s dominance (KB)

For over a decade, Google has proven itself as the major search engine. Not only is Google dominant in terms of market share, but also in providing a highly interactive, advanced and transparent tooling suite which delivers accurate and relevant indicators to monitor external platform performance ac...

SEO, traffic and integrations
28 0
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1 year ago
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inSided CSM inSider

SEO Technical reference: Crawl control (KB)

Please note: This topic has not been updated with latest changes on our platform. E.g. we do have robot.txt support now, check this announcement for more info. Search engine crawlers (also known as spiders or bots) continuously look for and evaluate new and relevant online content available, by vi...

SEO, traffic and integrations
90 0
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1 year ago
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inSided CSM inSider

SEO Technical reference (KB)

Building a strong, long-term online presence goes beyond being easy to find. Online strategy is evolving to include great user experience and effective conversion as equally important high-level goals. Search engines are gradually adapting to this way of thinking, and so are we. The paper shows how...

SEO, traffic and integrations
56 0
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1 year ago
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inSided CSM inSider

Community Growth: Step 3: Motivating (KB)

You already know how to reach out to your audience, and why creating relevant, persuasive and timely communications will allow you to effectively connect with potential users. The better you connect, the more you will grow your community. The last step in maximizing your community growth is motivati...

SEO, traffic and integrations
18 0
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1 year ago
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inSided CSM inSider

Community Growth: Step 2: Connecting (KB)

You have already learned about how to reach out to your (potential) audience. The second step in growing your community is connecting. Connecting with your audience is all about creating relevant, persuasive, and timely communications about your community. Or in other words, presenting your communit...

SEO, traffic and integrations
31 0
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1 year ago
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inSided CSM inSider

Community Growth: Step 1: Reaching out (KB)

Growing your community begins with reaching out to those who do not yet know about your community. You must begin by spreading the word about your community and making sure that people who can benefit from your community's content will be able to find it quickly and with as little hassle as possible...

SEO, traffic and integrations
37 0
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1 year ago
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inSided CSM inSider

Moderation capacity - how many moderators do you need?

Blaise Grimes-Viort, Chief Services Officer at Emoderation, came up with the equation below to calculate the required resources to optimally support a social channel, including a community.  It is based on the type of task and its corresponding duration. Tasks can include reading posts, creating rep...

Analytics & reporting
76 0
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1 year ago
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inSided CSM inSider

How to sell your community internally and highlight its value: How to prioritize your efforts? (KB)

You probably realize by now that your community can potentially benefit your company in a variety of ways. The natural question at this point is usually: “where should I begin?” Prioritizing your efforts matters. The starting point should always be given by your community objective and your communi...

Analytics & reporting
23 0
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1 year ago
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inSided CSM inSider

How to sell your community internally and highlight its value: Advantages of using a community for improving products and services (KB)

Your community is a rich source of data about your customers and prospects. Conversations in the community can reveal insightful data on frequent issues, popular features and most desirable improvements to your products and services (See also Post Field Analysis). The community is also the perfect s...

Analytics & reporting
28 0
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1 year ago
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inSided CSM inSider

How to sell your community internally and highlight its value (KB)

Why sell your community internally? The more involved the different business units within your company are in your community, the more embedded the latter will be within your online ecosystem and within your business. Involvement from other business units can vary in intensity, but in general terms...

Analytics & reporting
21 0
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1 year ago
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inSided CSM inSider

Community reporting: Community Analytics tools (KB)

There are several tools that can be used to gather data from your community: inSided analytics tool, Google Analytics, Omniture, Coosto, Tracebuzz, Buzzcapture, and many more. These tools can also be used to compare your community data to your other social channels and website. This document focuses...

Analytics & reporting
72 0
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1 year ago
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inSided CSM inSider

User activation: The activation funnel

In this article, we explain the activation funnel. The activation funnel marks the stages through which users of a community can evolve from registering, to becoming a super user. The image above displays the activation funnel. The percentages next to the funnel are the benchmark conversion rates, o...

Gamification, activation & super users
104 0
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1 year ago
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OVOdarran Super user

Get inSpired by.. OVO! How do you activate your new community?

Starting out with the OVO Community was a challenge for sure. We were first timers, never done anything like this. So how did we tackle getting the community up and running with a well established customer base? To start, we knew we needed to engage people that we had a good idea would be intere...

Gamification, activation & super users
107 2
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1 year ago

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