The business value of conversations - spread the word!Your community is an effective way to activate customers and turn them into brand advocates. Community users produce a wealth of user-generated content, including helpful answers, inspiring opinions and valuable insights.
All this content can help other customers when they have service questions or are researching purchase decisions. Wouldn’t it be a waste if it could only be found in one single place? The benefits from this community content are huge: service improvement, call deflection, conversion, SEO traffic and better conversion through customer loyalty and satisfaction (i.e., higher NPS). For example, A1, an Austria-based telecommunications company, reported 400% higher product sales from customers that visited their community. The question now is, how can we make even more use out of the creative content that community users create?