Daniel Vargas Gómez
Games definitely can make your content more fun. But before you start, keep this question in mind: what’s the game that you want your members to play?
To create the right gamification strategy for your business Daniel gives us some MAJOR advice. Here are some top takeaways:
- Always have a topic that’s relevant to your top users.
- Get your objectives straight.
- Be aware of activation become harder if you have only organic traffic going towards your community. Because it means you’re throwing
in many lurkers. Even if your targeting to 30% of your
community, it’s better to reach those then to go and try to aim for 100%-which is almost
impossible.
- Therefore, go to your marketing department and ask them for in-depth data on customer and prospect segmentation. This way you can deliver quality traffic to your community and target your audience much better.
- No mysteries! Always be clear. Do you want peer to peer support? Always be straight. Do your
ranks change? Do your badges change? Always, always let your audience know.
- Never let a game go on and on. Even if there are follow ups. Take a maximum of 12 months.
Otherwise your community can feel stagnant. Even to your top users.
- Never go beyond 8 badges in your community.
- The user needs to see progress within ranking.
Our question to you: what’s the best game you played and in which community was that?
And ofcourse, why 😉
