By 2020, the IoT (Internet of Things) market will be worth close to an annual $4 billion, says McKinsey. Supporting the people who buy these IoT appliances through the power of your community in essential, as we discussed in this blog, but conversations in your community can also have a big impact on the pre-sale phase of these electronic goods. Read here how communities deliver detailed information, more qualifying opportunities, and smarter upsell.
Do you see your community helps customers make quicker and better purchasing decisions? Tell us how you do it by commenting!
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